Live betting
Live betting that keeps players in the game.
GameDay live betting lets your players wager in-play with markets that update during the game, included on the Pro plan in English and Spanish. GameDay provides the in-play lines and bilingual support; it does not take wagers from the betting public or pay players. Flat pricing, casino included, first month free.
Included on the Pro plan
How an in-play bet goes live
- 01
The game is live
Markets stay open after the opening whistle. As the score and the clock move, the board keeps offering bets instead of going dark at kickoff.
- 02
Lines move with the action
Spreads, totals, and next-score markets refresh during play, so the price your player sees matches the moment they are watching.
- 03
Your player bets in-play
They place the bet from the same app, the stake comes off their balance, and it lands in your weekly report with everything else.
Markets that stay open during the game
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Live spread and moneyline
The core lines stay open and reprice as the game swings one way or the other.
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Live totals
Over and under move with the pace of play, inning by inning or quarter by quarter.
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Next to score
Short, fast markets on who scores next keep players watching the next few minutes.
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Period and half lines
Fresh spreads and totals for the next quarter, half, or period as the game resets.
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Live game props
In-play props on the run of play, included for your players on the Pro plan.
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One app, one balance
Every live market sits beside the pregame board and the casino on a single login.
You set the live limits
Live betting limits are per player, set from the same place you manage the rest of your book. Tighten a player who is pressing during a game, loosen a steady one, and change it in seconds.
Live action, same clear reports
Every in-play bet lands in your weekly figures with everything else. There is no separate screen to check and no export to run to see what live did to your numbers.
How GameDay compares
A general comparison against a typical pay-per-head provider. Specifics vary, so check the details of any you are weighing.
Why live betting earns its place on your book
A pregame line gets one decision out of a player. Live betting keeps them deciding for three hours. When the markets stay open through the game, a player who would have closed the app at kickoff has a reason to stay, and a reason to keep their action on your book instead of drifting to a major app that offers it.
That is the real cost of not having it. The format is something your players already know from the big books, so its absence stands out. With GameDay it sits in the same fast platform as the pregame board, the casino, and your reports, in English and Spanish, on one player login.
A note on what GameDay is
GameDay is a pay-per-head software and platform provider. It gives you the platform, the odds for all major sports 24/7 that you can adjust, and support in English and Spanish. It does not take wagers from the betting public or hold player money. You run your own book and you are responsible for the laws that apply where you operate.
Is live betting included or extra?
It is included on the Pro plan at $13 per active player a week, along with the Prop Builder and a dedicated account manager. There is no separate add-on charge.
Does GameDay set the live odds?
Yes. GameDay provides the in-play lines and updates them during the game, and you can adjust them for your players. It does not take wagers from the betting public, hold player funds, or pay players. You run your own book.
Can players use live betting in Spanish?
Yes. Like the rest of the platform, live betting works in native English and Spanish.
How do I turn it on?
Start on the Pro plan, or move up from Basic anytime. Migration is free and most agents are live in about 48 hours.
What can players bet on live?
Live betting runs on the major sports your players already follow, with spreads, totals, moneylines, next-score markets, and period lines that open once a game is underway. The exact slate depends on what is in play at the time.
Will live betting slow down the app for players?
No. Live betting runs inside the same platform as the rest of your book, built to stay fast on phones, so players are not stuck waiting on a screen while the game moves.
Put live betting on your own book.
Included on Pro, no card to start, usually live in about 48 hours.